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edge of the box thinking

Edge of the Box Thinking

I hear it again and again, an executive admonishing a team to “think outside of the box.”

What is intended, of course, is inspiration to “think creatively” - the problem I have is that it’s an un-inspiring, un-creative, and un-encouraging way to say it. In fact, it can be darned right unproductive.

Think about it.

Cliché is the antithesis of creativity, and “out of the box” is as cliché as it comes. Everyone knows what it means, but it’s hardly a trigger for ideas that are fresh, creative, and original.

What’s a better metaphor for creativity and innovation? “Edge of the Box” thinking – especially if you need ideas with a high potential for useful application.

Here’s the key idea…..

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