3 Leadership Lessons we can Learn from Honey Maid


A few weeks ago Honey Maid launched a 30 second ad with the tag-line “this is wholesome” while depicting sweet scenes of family life, including making s’mores. Can you say “awwwww.”

And reflecting the diverse makeup of modern families, the viewer will see tattoos, a single dad, a same-gender couple, interracial marriage, mixed-race children….even musicians!

The backlash was predictable.

Honey Maid’s response to the backlash was simply brilliant. [see both ads below]

And in this market example I see three really, really, really important questions that leaders who aspire to excellence need to answer about their endeavors....
Read More...