NUTS!
Southwest Airlines’ Crazy Recipe for Business and Personal Success
by Kevin & Jackie Freiberg (1996)

Settling a legal dispute with an arm-wrestling match? Advertising that their meals – and fares – are peanuts? LUV as your NYSE stock symbol? NUTS! has been around awhile, and remains a good and relevant read about the airline that continues to defy the industry in profitability, safety, and on-time flights. With an emphasis on how Southwest cultivates profound respect, fun, and talent from their people – I pick it up from time to time just for inspiration.

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